About Me

Hi, I’m Eirene Gunawan — your Insight Translator and Virtual Assistant.

Curiosity has always been my compass. From a young age, I found joy in exploring new ideas, connecting patterns, and turning chaos into clarity.

That same spark, paired with a deep sense of gratitude, drives me today as I support founders, coaches, authors, and creatives, people who, like me, are fueled by imagination, purpose, and appreciation for every step of the journey.

With over 20 years of experience in logistics, operations, and finance, I understand how to bridge the gap between inspiration and execution. My work starts where your ideas begin: in the bookmarked podcasts, underlined books, and coaching insights you want to apply but don’t have time to. 

From 2017 until July 2, 2025, I ran my online bakery, WHISK.CAKE, a joyful chapter where I shared my passion for baking with others, using healthy and less-sugar ingredients. I closed the shop to focus fully on Querencia.VA, but baking remains close to my heart and continues to inspire my daily life. Even though the store is closed, I still bake; it’s a passion that stays with me and brings joy every day.

I love turning those big ideas into simple business systems, automated email campaigns, and productivity rituals that truly stick.

During ME time, you’ll find me with black coffee and smooth jazz, reading eBooks, baking, painting, or tending to my English roses. These moments of gratitude and joy fuel my creativity and resilience, shaping the soulful support I bring to every partnership.

“Querencia is where curiosity becomes clarity. A space to explore, connect, and transform insight into action. Here, your spark is honored, your vision is guided, and every idea finds its path from possibility to purpose.” – Eirene Gunawan

Mission

To empower creative minds and business leaders by translating their spark into systems that work, so they can focus on what matters most, with gratitude at the heart of every collaboration.

Values

  • Curiosity : Always learning, always exploring better ways to support you.
  • Integrity :Honest, loyal, and reliable in every relationship.
  • Strategy : Clear planning and disciplined execution for real results.
  • Creativity : Fresh ideas and solutions for every challenge.
  • Gratitude : Every partnership is valued; I approach each project with appreciation and a positive spirit, reflected in the gratitude symbol within my logo.
  • Partnership : Working alongside you, not just for you.

Ready to create experiences?

Empowering entrepreneurs with strategic virtual assistance solutions.

Let’s Talk

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